# π Gnomad Studio β Website Launch Checklist
> **Living document.** Both David and the Swarm can add items here at any time.
> Every website we build must pass this checklist before being handed off to the client.
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## π Analytics & Tracking
- [ ] **Google Analytics 4 (GA4)** β Add `gtag.js` script to `` of every page using Measurement ID
- For Next.js: Use `next/script` with `strategy="afterInteractive"` in `app/layout.tsx`
- For static HTML sites: Add gtag snippet directly to ``
- For Vite/React SPAs: Use `react-ga4` or add to `index.html`
- [ ] **Google Search Console** β Verify domain ownership (DNS TXT record or HTML meta tag)
- [ ] **UTM Parameters** β Set up Apple Maps action buttons with `?utm_source=apple_maps`
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## πΊοΈ Maps & Local SEO
- [ ] **JSON-LD Local Business Schema** β Add to ``. Include:
- `@type`: `LocalBusiness` + specific type (e.g., `WebDesign`, `Restaurant`)
- `name`, `url`, `telephone`, `address` with full postal address
- `areaServed`: List city + surrounding ZIP codes
- `sameAs`: Links to Google Business Profile, Facebook, LinkedIn
- `openingHours` if applicable
- [ ] **NAP Consistency** β Name, Address, Phone must be **character-for-character identical** across:
- Website footer (every page)
- Google Business Profile
- Apple Business Connect
- Facebook Page
- Any directory listings (Yelp, BBB, etc.)
- [ ] **Apple Business Connect** β Domain verification TXT record added to DNS
- [ ] **Google Business Profile** β Claimed, verified, and link added to `sameAs` in schema
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## π SEO Fundamentals
- [ ] **Title Tags** β Unique, descriptive title on every page (`<= 60 chars`)
- [ ] **Meta Descriptions** β Compelling description on every page (`<= 160 chars`)
- [ ] **OpenGraph Tags** β `og:title`, `og:description`, `og:image`, `og:url` on all pages
- [ ] **Canonical URLs** β `` on all pages
- [ ] **robots.txt** β Present and correct (`User-agent: * / Allow: /`)
- [ ] **sitemap.xml** β Generated and submitted to Google Search Console
- [ ] **H1 Tag** β One unique `