# Non-Profit Workflow SOP

This Standard Operating Procedure defines the core process for building and optimizing websites for 501(c)(3) or other non-profit organizations. It leverages strategies deployed successfully on previous non-profit applications to maximize donations, streamline intake, and ensure mission clarity.

## 1. Brand Language & Hero Architecture

- **Direct & Action-Oriented Copy:** Transition passive mission statements into direct, action-driven copy (e.g., "Join the Fight" vs. "We support people").
- **Dual CTAs:** Implement two distinct funnels in the Hero and Navigation headers:
  - **Urgent Need:** A bold, highly visible CTA for those seeking help (e.g., "Crisis Line", "Get Help Now", "Emergency Intake").
  - **Donor/Volunteer:** A secondary, prominent CTA for those looking to support (e.g., "Fund the Mission", "Donate Today").

## 2. Trust & Impact Demonstration

- **Impact Reporting Stats:** Implement a data section on the Home page (typically below the Hero) displaying key statistics (e.g., "Funds Raised", "People Housed", "100% Volunteer Run"). This quickly establishes credibility and demonstrates donor ROI.
- **Review Generation Widget:** Add a persistent, floating "Leave a Review" widget linked to a Google Business Profile to continuously build local SEO authority and social proof.

## 3. Advanced Lead & Intake Capture

- **Triage Forms (Multi-Step):** Replace generic "Contact Us" forms with a targeted, multi-step "Intake Triage Form" via React State.
  - *Example:* "What do you need assistance with today?" -> Housing | Support | General -> Conditional form logic.
  - *Why:* Simplifies the user experience for people in distress, dramatically increases completion rates, and segments incoming data for the non-profit's operational teams.

## 4. Corporate Partnerships (B2B Focus)

- **Dedicated Partnerships Page:** Create a standalone page specifically optimized for B2B Corporate Sponsors (e.g., `Partnerships.tsx`).
- **ROI & Tax Benefits:** Explicitly outline the strategic advantages of alliance: 501(c)(3) tax deductions, brand visibility, and measurable local impact reports.
- **Sponsorship Tiers:** Clearly define annual corporate tiers (e.g., Platinum $10k, Gold $5k) with bulleted benefits for each tier to anchor high-ticket donations.

## 5. Mobile & Local SEO Compliance

*(Always enforce PM Mobile Standards alongside these specific Non-Profit guidelines)*

- **The Unit Principle:** Ensure all "Programs" or "Services" grid cards are entirely clickable as a single UI unit, especially on mobile. Convert multi-column desktop grids into horizontal `snap-x` scrolling rows on mobile.
- **Mobile Power-Up Footer:** Implement a fixed 3-button mobile bottom-bar that prioritizes immediate actions (Call Crisis Line, Donate, Directions).
- **JSON-LD Schema:** Inject `NGO` or `LocalBusiness` JSON schemas containing exact NAP (Name, Address, Phone) data and `TaxID` if applicable for local search prominence.

## 6. AI Voice SEO & Agentic Discovery (AAIO)

- **Speakable Schema:** Implement `schema.org/speakable` in the JSON-LD bundle to identify key sections (Hero headline, mission summary) for text-to-speech conversion by voice assistants.
- **Conversational FAQs:** Add a dedicated FAQ section with `FAQPage` schema. Questions must be phrased as natural voice queries (e.g., "How do I get help from The Barracks?").
- **Concise Answers:** FAQ answers should be 40-60 words to fit voice assistant response windows and increase featured snippet probability.
- **AI Discovery (`llms.txt`):** Every project must include a `/public/llms.txt` file. This provides a structured, markdown-based summary of the organization for LLMs and AI crawlers, ensuring the mission and contact details are accurately indexed.