# Health & Wellness Workflow SOP

This Standard Operating Procedure defines the core process for building sites for practices like Chiropractors, Physical Therapists, Dentists, and Wellness Centers (based on McDaniel Family Chiropractic). The primary objectives are establishing deep trust, removing booking friction, and highlighting practitioner expertise.

## 1. Booking & Intake

- **Patient Portal/Booking Integration:** Seamlessly integrate scheduling software (Calendly, Jane app, Mindbody). Use sticky "Book Appointment" CTAs in headers and mobile footers.
- **Immediate Intake Availability:** Prominently link New Patient Intake Forms (ideally digital/HIPAA compliant) directly within the "New Patients" header menu to streamline the waiting room experience.

## 2. Trust & Authority

- **"Meet the Doctor/Practitioner" Spotlight:** A dedicated section or page focusing heavily on credentials, personal philosophy of care, and approachable headshots. Patients buy into the practitioner first.
- **Services & Modalities Breakdown:** Clearly explain what specific medical or wellness services are offered (e.g., Adjustments, Decompression, Acupuncture) using clean grid layouts and iconography. Focus on the *outcome* (pain relief, better sleep), not just the clinical name.
- **HIPAA-Compliant Testimonials:** Feature verified patient success stories visually, ensuring no PHI (Protected Health Information) is leaked unless explicitly authorized.

## 3. Empathy & Accessibility

- **Accessible Design:** Strict adherence to ADA contrast ratios, large readable fonts (especially for older demographics), and clear navigation paths.
- **Pain-Point Copywriting:** Hero sections and primary copy must speak directly to the patient's pain ("Stop living with back pain," "Regain your mobility") rather than generic medical jargon.

## 4. Local SEO & Mobile Optimization

- **NAP & Maps Embed:** Precise Name, Address, and Phone data. An embedded interactive Google Map is mandatory on the Contact page to help patients find the clinic.
- **LocalBusiness / MedicalClinic Schema:** Inject robust JSON-LD schema explicitly defining the business type as `MedicalClinic` (or similar) with accurate operating hours and accepted payment types/insurances if applicable.